How to get good a Website Ranking for Google Penguin

Google Penguin is the most recent update to the Google Search algorithm, and it was made in an attempt to crack down on websites that use illegal means to beef up their page ranking. Many people deliberately manipulate search engine indexes in order to generate more hits to a non-legitimate website. These websites may look like your average, reliable website, but upon closer inspection you can usually tell which websites are fraught with spam. The content is often poorly written, everything you click on links to something else, and pop up ads are often abundant. What is Google Penguin? Google Penguin was released on April 24, 2012 as an update to the last algorithm released in February 2011, called Navneet Panda. Penguin's algorithm determines if a website uses these faulty page-ranking methods, and down-ranks them. If you are looking to maintain a high page ranking with Google Penguin, you can start by avoiding any of these tactics at all costs. These so-called 'black hat' search engine optimisation techniques will bring down one's page ranking. They are so notorious because they illegitimately manipulate the searching process in order to promote their website, however lacking it may be in relevant content. There are many popular fraudulent link schemes that one would have to avoid participating in in order to maintain a high page ranking in the era of Google Penguin. Since page ranking is partially determined by the amount of reputable webpages the site was linked to, people would exploit that quality in order to have a high page ranking. They would needlessly link to unrelated websites in the hopes that their website would become highly ranked. Sometimes, a group of webpages would support each other, which

How to avoid Website Duplicate Content

How to avoid website duplicate content is a typical question on the minds of website operators. Is imperative to preserve the uniqueness of our content to appeal readers and search engines alike. But this is no easy task. Tools like Copyscape go only so far in preventing duplicate content. Actually, most of the off-the-shelf tools don't check reviews or content that has been spun by bots. Protecting your site of duplicate content is very hard. Spammers have tons of servers, software, bots, and usually hire smart people or are very smart themselves. And the task of protecting ourselves from these kind of content is upon of because having duplicate content can hurt our search engine rankings, increase hosting and bandwidth costs and get you banned by several search engines and portals. You could also be sued in some countries due to copyright infringement. The following list can help you protect your website and avoid Website Duplicate Content. Join Copyscape. This is the best service to identify flagrantly copied content. Copyscape is a web-based system that checks the web for duplicate content in exchange for a nominal monthly fee. This is the preferred service of professional website operators and designers the world over. Install Akismet. This is a Wordpress plugin that can protect your site from spammers and copiers. Spammers usually copy content from other sites and then post this content as comments with links to their websites. Since Google cannot understand the content of these comments it simply assumes that someone commented favourably and referred the website or service of the spammer. Akismet helps you filter out spam and keep you site clean of duplicate comments. Hire a content or social media manager. This person can

What is Google Panda and Google Penguin?

What is PageRank? PageRank, the algorithm used by the Google Search Engine that ranks every document in a hyperlinked set, essentially determines the top results of a Google search by calculating the probability that a user randomly selecting a page would end up on each individual page. In other words, the websites that appropriately matched the keywords of the search, that also have the most references on other parts of the web, end up higher in the list of results. Google's system, while extremely effective, and widely seen as the best search engine algorithm, however, is not perfect, and undergoes numerous modifications and changes in order to improve its performance. It is not uncommon for Google to make 50 small changes to its search algorithm in single month. Most of these changes are miniscule, however, and have no real impact on the majority of searches. They do, however, release a "major" update several times a year. What is Google Panda? Google Panda is the code name for one such modification to the Google PageRank algorithm. Panda, specifically, was first released in February 2011. The purpose of the Google Panda project was to lower the ratings of irrelevant or lower quality sites. Since the ranking was originally determined mostly by a site's popularity, many of the top results in Google searches were undesirable websites. After the implementation of Google Panda, there was a noticeable increase in the number of news websites and social media websites in the top results. At the same time, sites plagued with enormous amounts of advertisement that was accompanied with little or no content were moved very far down in the ratings. Panda was revised several times after its release to tune

Benefits of having a WordPress based Website

What are the benefits of a WordPress Website? WordPress is really more than just a simple blogging tool. It can be just that, and it’s great for that, but you can run a large and very effective website off of WordPress alone. It is perfect for any level of need, whether you have a website already or have barely spent much time even on the internet. You can have a free site all contained online, or download their program and have your own web domain for a very good price, all still easy enough to use that you could master it in a weekend. How do I get a WordPress site? You can have a free WordPress site without downloading anything in about a minute. It doesn’t get any easier than that; however, this method gives you less options for customising the look of your website. When you download the software you can edit themes or even use WordPress code directly. It’s entirely up to you which way you go. If you already have a site with Moveable Type, Textpattern, Greymatter, Blogger, or B2, you can simply upload it. Even when you choose to download the application, you can have it in five minutes. Either way, launching your own site can be as simple as downloading or registering, picking a theme, typing up a static about or home page, and hitting the “Publish” button. While there is no need to hire a web designer to set it up their expertise can help when it comes to populating and customising the design of the website, and also a  professional website designer will have more knowledge of the WordPress code which when optimised can make huge differences

The basics of Search Engine Optimisation (SEO)

What is Search engine optimisation (SEO)? Search engine optimisation (SEO) allows an organisation to increase the visibility of their website by ensuring that more keywords will produce a search result that includes the company website, whether it is the homepage or a specific webpage within the domain. Optimisation can also occur when the organisation gains a better understanding of how the target audience chooses a search engine and what keywords they use to complete the search. This information can then be used to target the right audience by choosing the applicable search engines and keywords. Search engine optimisation is an important revenue-generating tool or organisations, especially small businesses. SEO provides free additional marketing for the organisation! This is an important step in today’s society, where information becomes popular because of “going viral” on the internet. How does SEO work? SEOs are based on algorithms that are developed by the respective search engine; for example, Google, Yahoo, and Bing are all search engines that use these algorithms. Some search engines use a human-based aspect as well to ensure error-free, all-inclusive results for users and to ensure that the master directory is as accurate as possible. organisations should consult the web developer to discuss all available HTML coding options that can be used to optimise keywords, as well as allowing the site to bypass indexing (if applicable) and reduce the likelihood of crawling in certain instances, concepts that are explained below.   What basic steps should I take to optimise my website for better search engine rankings? Organisations should always take the opportunity to incorporate search engine optimisation into the HTML coding of their website. The benefit is widespread exposure through increased local search engine rankings, which means

Web Design Trends in 2012 | Responsive web design

The emergence of modern technology has brought forth an entirely new format for creating and designing websites and internet based materials. In recent years designs have become more sleek, fun, and technologically savvy. A lot of this is due to how many electronics have evolved into sophisticated devices. Web design trends in 2012 include a variety of techniques that make way for clear and realistic graphics that are visually appealing and mentally stimulating. Here is a quick guide to what types of designs have emerged and where one can find out more information about them.

Benefits Of Hiring A WordPress Designer

Over the years, blogging has become a popular way for people to share information with the world. There are many different kinds of blogs and a great number of people who write them. One of the attractions to blogging is that you do not have to have any special training in order to create and maintain a blog, and you are free to write about whatever you want. Many people have personal blogs, and many businesses have blogs as well. Anyone can write a blog, but in order to make yours really stand out you might want to consider hiring a WordPress designer. There are millions of blogs online today. WordPress is an open source tool that bloggers can use to create and manage their content. It contains a plethora of features, including many plug-ins and a system for creating templates. Anyone who knows how to use it can do so without charge, but it can be confusing for people who are just starting out. If you do not wish to learn the system or you simply do not have enough time, it can be worthwhile to hire a designer to help you get the most out of your site. What is WordPress? WordPress software is one of the most popular blogging tools around. It allows you to have a website and a blog at the same time, if you choose. No matter what kind of business you're in, when you have a website the goal is to get as many people as you can to visit. Using this content management system allows you to easily manage and update your site, thus making it a more enjoyable place for viewers to spend their time. If

Why Small Businesses Need a Website

Small Business Web Design Northern Ireland | Why is it important for a small business to be online? The internet has become one of the main and most important sources for marketing and staying connected with consumers. Therefore in todays business market it is very important to develop a valuable online presence. Effective planning and research into your website design and promotion of your business online is incredibly important for achieving good online success. A large number of smaller businesses are unaware of the tremendous benefits which are provided by the creation of a good quality website which can massively boost the promotion of their products and services. A good online presence can help with the promotion of products and services and can contribute to increased profit. It can also provide a more efficient way to advertise your products and services. The result is the creation of an online system which your customers are able to visit at their leisure and thus browse through and purchase products or services. Dependent on your business type this can mean your business can take orders or at least let people get in touch with you 24 hours a day 7 days a week. Meaning when you are at home relaxing customers can be buying your products or sending you their information requesting your services out of working hours. With advances in technology, more individuals and business owners are conducting their business over the internet and likewise more consumers and purchasing products or services over the internet. More recently this includes the use of web enabled hand-held devices which may be transported virtually anywhere and accessed at any time, so that people are browsing and buying online while on the

How to Rank High on Google

How to Rank High on Google - SEO Services Belfast, Derry, Northern Ireland There are many things that determines the position of a site on search engine, such factors determines how to rank highly on Google. Speed, appearance, and ease to search are some of the important features though they are not the only ones. The higher the ranking, the closer a page is to the top search result. A good site should be easily accessible to the general public, this helps people access the information they want easily without wasting much time. This can be achieved easily by increasing its visibility in the search engine. Some of the most important key factors to consider include; Website Title / Page Title The title of the site or page is an important parameter to consider, this is because the search engine will always look at the title of any page first as titles gives an overview of the actual content of a page. It is therefore important to make sure it contains the keywords most people are likely to search for and whenever they try to look for that information, the site will always appear. Website Keywords Another thing to be considered is the keywords, these are words that acts as a clue or hint about the information contained in a page. The keyword density should be very high as the search engine will always look at the density of such words during ranking of various pages containing similar information and the higher the density, the better the ranking and vice versa. They should not only appear on the title but also on the body of the page. Good Website Design An attractive site also acts

Search Engine Optimisation – SEO Services Derry

SEO Services Derry - Website Search Engine Optimisation Points One Should Know About Website SEO Services Online business owners must be aware of the fact that increased website traffic means an upsurge in the profit margin of the business. Therefore, there must be mechanisms put in place to attract traffic to the site at all times. A number of avenues on how to achieve this exist. One of them is through the use of website SEO services. In its attempt to clarify what this is all about, the information below elucidates on different types or tricks of website SEO services one should know. Keyword and Market Research The first one is the keyword and market research services. The systems allows for an extensive market research services capable of boosting the sales. Since the keywords are coined to suit a specific segment of the market, it allows for easy and quick search making the site more efficient. Link Building Services The other type is the link building services. It is vital to understand that without a well established link, the site cannot run properly since it is the engine with which the site is run. As you build such links, ensure that they are many enough to cater for your growing population of clients. It also enables them to access the site very easily and speedily.     Video Marketing Proper video marketing is also one way of getting SEO services Derry. The logic behind it is the scientific prove that audio-visual content is more appealing and tend to attract many people. Channels like You Tube today attract many people. You can create a blog or post your videos there for enhanced viewing by your clients.