Social Media Networking

How to get good a Website Ranking for Google Penguin

Google Penguin is the most recent update to the Google Search algorithm, and it was made in an attempt to crack down on websites that use illegal means to beef up their page ranking. Many people deliberately manipulate search engine indexes in order to generate more hits to a non-legitimate website. These websites may look like your average, reliable website, but upon closer inspection you can usually tell which websites are fraught with spam. The content is often poorly written, everything you click on links to something else, and pop up ads are often abundant. What is Google Penguin? Google Penguin was released on April 24, 2012 as an update to the last algorithm released in February 2011, called Navneet Panda. Penguin's algorithm determines if a website uses these faulty page-ranking methods, and down-ranks them. If you are looking to maintain a high page ranking with Google Penguin, you can start by avoiding any of these tactics at all costs. These so-called 'black hat' search engine optimisation techniques will bring down one's page ranking. They are so notorious because they illegitimately manipulate the searching process in order to promote their website, however lacking it may be in relevant content. There are many popular fraudulent link schemes that one would have to avoid participating in in order to maintain a high page ranking in the era of Google Penguin. Since page ranking is partially determined by the amount of reputable webpages the site was linked to, people would exploit that quality in order to have a high page ranking. They would needlessly link to unrelated websites in the hopes that their website would become highly ranked. Sometimes, a group of webpages would support each other, which

What is Google Panda and Google Penguin?

What is PageRank? PageRank, the algorithm used by the Google Search Engine that ranks every document in a hyperlinked set, essentially determines the top results of a Google search by calculating the probability that a user randomly selecting a page would end up on each individual page. In other words, the websites that appropriately matched the keywords of the search, that also have the most references on other parts of the web, end up higher in the list of results. Google's system, while extremely effective, and widely seen as the best search engine algorithm, however, is not perfect, and undergoes numerous modifications and changes in order to improve its performance. It is not uncommon for Google to make 50 small changes to its search algorithm in single month. Most of these changes are miniscule, however, and have no real impact on the majority of searches. They do, however, release a "major" update several times a year. What is Google Panda? Google Panda is the code name for one such modification to the Google PageRank algorithm. Panda, specifically, was first released in February 2011. The purpose of the Google Panda project was to lower the ratings of irrelevant or lower quality sites. Since the ranking was originally determined mostly by a site's popularity, many of the top results in Google searches were undesirable websites. After the implementation of Google Panda, there was a noticeable increase in the number of news websites and social media websites in the top results. At the same time, sites plagued with enormous amounts of advertisement that was accompanied with little or no content were moved very far down in the ratings. Panda was revised several times after its release to tune

Benefits of having a WordPress based Website

What are the benefits of a WordPress Website? WordPress is really more than just a simple blogging tool. It can be just that, and it’s great for that, but you can run a large and very effective website off of WordPress alone. It is perfect for any level of need, whether you have a website already or have barely spent much time even on the internet. You can have a free site all contained online, or download their program and have your own web domain for a very good price, all still easy enough to use that you could master it in a weekend. How do I get a WordPress site? You can have a free WordPress site without downloading anything in about a minute. It doesn’t get any easier than that; however, this method gives you less options for customising the look of your website. When you download the software you can edit themes or even use WordPress code directly. It’s entirely up to you which way you go. If you already have a site with Moveable Type, Textpattern, Greymatter, Blogger, or B2, you can simply upload it. Even when you choose to download the application, you can have it in five minutes. Either way, launching your own site can be as simple as downloading or registering, picking a theme, typing up a static about or home page, and hitting the “Publish” button. While there is no need to hire a web designer to set it up their expertise can help when it comes to populating and customising the design of the website, and also a  professional website designer will have more knowledge of the WordPress code which when optimised can make huge differences

Using Facebook to Promote your Website and Business

Using Facebook as a means of promoting your Website Content & Business Facebook is a very popular, if not the most popular social networking website in the world today. This makes it a great avenue for promoting websites and generating traffic to them. Many people check their Facebook accounts several times a day and use this social network as one of their main sources of current information. Anything showing up on their news feeds has the potential to catch their eye and pique their curiosity. If they see that one of their friends has shared something interesting from another website, they are very likely to check it out themselves, and maybe even share it again with their friends. As more and more people share information from a website, more and more traffic is generated. In reality, using Facebook as a means of promoting your website content has never been easier. There are many great websites out there and it is easier than it ever has been for anyone to set up their own website without much hassle or work at all. The most creative ideas and unique content are generally the most appealing to the general public; however it is impossible for people to find every website out there by chance. Promoting a website is ultimately a great deal more important than designing one. Websites are only successful if they have traffic and people who keep coming back to read new content, browse and buy products, or participate in any other activities offered by the site. If no one visits a website, updating it is pointless, and it slowly dies. It is up to the site creator and web designer to keep it going and

Why your business NEEDS to have its own website

In today's current competitive market, businesses need to stand out and be noticed, in order to retain existing customers and to attract new customers. Social media has emerged as a burgeoning area for marketing and promotion of businesses; in part because it allows for broad exposure, increased frequency of visibility, and the ability to capitalise on interactivity and social engagement, often at little or no expense. However, having a Facebook page to promote your business is not enough; your business NEEDS to have its own website to maximise the effectiveness of advertising, outreach, and promotion. Why do I need a website? While there is a certain ease associated with maintaining a Facebook page for your business, one notable liability of relying solely on social media for advertising and promotion is that Facebook pages do not allow for providing extensive product and service information, conveyed quickly and clearly to potential customers. Without organised, searchable, detailed, accurate, and clear information about the products your business offers, potential customers may be enticed to look elsewhere for the items or services they seek. A website allows for this type of product information dissemination, in a manner that is easy to navigate, simple to use, comprehensive and designed specifically to meet your needs to engage and inform your consumer base. Savvy consumers have a desire for a breadth and depth of product information that is not easily provided or conveyed via social media, but is particularly well suited for communication via a website. Advantages of having a website over a Facebook page Another advantage to maintaining a website for your business relates specifically to dollars and cents or pounds and pennys for some customers, being able to quickly and easily

Web Design Trends in 2012 | Responsive web design

The emergence of modern technology has brought forth an entirely new format for creating and designing websites and internet based materials. In recent years designs have become more sleek, fun, and technologically savvy. A lot of this is due to how many electronics have evolved into sophisticated devices. Web design trends in 2012 include a variety of techniques that make way for clear and realistic graphics that are visually appealing and mentally stimulating. Here is a quick guide to what types of designs have emerged and where one can find out more information about them.

Why Small Businesses Need a Website

Small Business Web Design Northern Ireland | Why is it important for a small business to be online? The internet has become one of the main and most important sources for marketing and staying connected with consumers. Therefore in todays business market it is very important to develop a valuable online presence. Effective planning and research into your website design and promotion of your business online is incredibly important for achieving good online success. A large number of smaller businesses are unaware of the tremendous benefits which are provided by the creation of a good quality website which can massively boost the promotion of their products and services. A good online presence can help with the promotion of products and services and can contribute to increased profit. It can also provide a more efficient way to advertise your products and services. The result is the creation of an online system which your customers are able to visit at their leisure and thus browse through and purchase products or services. Dependent on your business type this can mean your business can take orders or at least let people get in touch with you 24 hours a day 7 days a week. Meaning when you are at home relaxing customers can be buying your products or sending you their information requesting your services out of working hours. With advances in technology, more individuals and business owners are conducting their business over the internet and likewise more consumers and purchasing products or services over the internet. More recently this includes the use of web enabled hand-held devices which may be transported virtually anywhere and accessed at any time, so that people are browsing and buying online while on the

Search Engine Optimisation – SEO Services Derry

SEO Services Derry - Website Search Engine Optimisation Points One Should Know About Website SEO Services Online business owners must be aware of the fact that increased website traffic means an upsurge in the profit margin of the business. Therefore, there must be mechanisms put in place to attract traffic to the site at all times. A number of avenues on how to achieve this exist. One of them is through the use of website SEO services. In its attempt to clarify what this is all about, the information below elucidates on different types or tricks of website SEO services one should know. Keyword and Market Research The first one is the keyword and market research services. The systems allows for an extensive market research services capable of boosting the sales. Since the keywords are coined to suit a specific segment of the market, it allows for easy and quick search making the site more efficient. Link Building Services The other type is the link building services. It is vital to understand that without a well established link, the site cannot run properly since it is the engine with which the site is run. As you build such links, ensure that they are many enough to cater for your growing population of clients. It also enables them to access the site very easily and speedily.     Video Marketing Proper video marketing is also one way of getting SEO services Derry. The logic behind it is the scientific prove that audio-visual content is more appealing and tend to attract many people. Channels like You Tube today attract many people. You can create a blog or post your videos there for enhanced viewing by your clients.