social networking

How to get good a Website Ranking for Google Penguin

Google Penguin is the most recent update to the Google Search algorithm, and it was made in an attempt to crack down on websites that use illegal means to beef up their page ranking. Many people deliberately manipulate search engine indexes in order to generate more hits to a non-legitimate website. These websites may look like your average, reliable website, but upon closer inspection you can usually tell which websites are fraught with spam. The content is often poorly written, everything you click on links to something else, and pop up ads are often abundant. What is Google Penguin? Google Penguin was released on April 24, 2012 as an update to the last algorithm released in February 2011, called Navneet Panda. Penguin's algorithm determines if a website uses these faulty page-ranking methods, and down-ranks them. If you are looking to maintain a high page ranking with Google Penguin, you can start by avoiding any of these tactics at all costs. These so-called 'black hat' search engine optimisation techniques will bring down one's page ranking. They are so notorious because they illegitimately manipulate the searching process in order to promote their website, however lacking it may be in relevant content. There are many popular fraudulent link schemes that one would have to avoid participating in in order to maintain a high page ranking in the era of Google Penguin. Since page ranking is partially determined by the amount of reputable webpages the site was linked to, people would exploit that quality in order to have a high page ranking. They would needlessly link to unrelated websites in the hopes that their website would become highly ranked. Sometimes, a group of webpages would support each other, which

Benefits of having a WordPress based Website

What are the benefits of a WordPress Website? WordPress is really more than just a simple blogging tool. It can be just that, and it’s great for that, but you can run a large and very effective website off of WordPress alone. It is perfect for any level of need, whether you have a website already or have barely spent much time even on the internet. You can have a free site all contained online, or download their program and have your own web domain for a very good price, all still easy enough to use that you could master it in a weekend. How do I get a WordPress site? You can have a free WordPress site without downloading anything in about a minute. It doesn’t get any easier than that; however, this method gives you less options for customising the look of your website. When you download the software you can edit themes or even use WordPress code directly. It’s entirely up to you which way you go. If you already have a site with Moveable Type, Textpattern, Greymatter, Blogger, or B2, you can simply upload it. Even when you choose to download the application, you can have it in five minutes. Either way, launching your own site can be as simple as downloading or registering, picking a theme, typing up a static about or home page, and hitting the “Publish” button. While there is no need to hire a web designer to set it up their expertise can help when it comes to populating and customising the design of the website, and also a  professional website designer will have more knowledge of the WordPress code which when optimised can make huge differences

Using Facebook to Promote your Website and Business

Using Facebook as a means of promoting your Website Content & Business Facebook is a very popular, if not the most popular social networking website in the world today. This makes it a great avenue for promoting websites and generating traffic to them. Many people check their Facebook accounts several times a day and use this social network as one of their main sources of current information. Anything showing up on their news feeds has the potential to catch their eye and pique their curiosity. If they see that one of their friends has shared something interesting from another website, they are very likely to check it out themselves, and maybe even share it again with their friends. As more and more people share information from a website, more and more traffic is generated. In reality, using Facebook as a means of promoting your website content has never been easier. There are many great websites out there and it is easier than it ever has been for anyone to set up their own website without much hassle or work at all. The most creative ideas and unique content are generally the most appealing to the general public; however it is impossible for people to find every website out there by chance. Promoting a website is ultimately a great deal more important than designing one. Websites are only successful if they have traffic and people who keep coming back to read new content, browse and buy products, or participate in any other activities offered by the site. If no one visits a website, updating it is pointless, and it slowly dies. It is up to the site creator and web designer to keep it going and

Why your business NEEDS to have its own website

In today's current competitive market, businesses need to stand out and be noticed, in order to retain existing customers and to attract new customers. Social media has emerged as a burgeoning area for marketing and promotion of businesses; in part because it allows for broad exposure, increased frequency of visibility, and the ability to capitalise on interactivity and social engagement, often at little or no expense. However, having a Facebook page to promote your business is not enough; your business NEEDS to have its own website to maximise the effectiveness of advertising, outreach, and promotion. Why do I need a website? While there is a certain ease associated with maintaining a Facebook page for your business, one notable liability of relying solely on social media for advertising and promotion is that Facebook pages do not allow for providing extensive product and service information, conveyed quickly and clearly to potential customers. Without organised, searchable, detailed, accurate, and clear information about the products your business offers, potential customers may be enticed to look elsewhere for the items or services they seek. A website allows for this type of product information dissemination, in a manner that is easy to navigate, simple to use, comprehensive and designed specifically to meet your needs to engage and inform your consumer base. Savvy consumers have a desire for a breadth and depth of product information that is not easily provided or conveyed via social media, but is particularly well suited for communication via a website. Advantages of having a website over a Facebook page Another advantage to maintaining a website for your business relates specifically to dollars and cents or pounds and pennys for some customers, being able to quickly and easily

Web Design Trends in 2012 | Responsive web design

The emergence of modern technology has brought forth an entirely new format for creating and designing websites and internet based materials. In recent years designs have become more sleek, fun, and technologically savvy. A lot of this is due to how many electronics have evolved into sophisticated devices. Web design trends in 2012 include a variety of techniques that make way for clear and realistic graphics that are visually appealing and mentally stimulating. Here is a quick guide to what types of designs have emerged and where one can find out more information about them.