Google Penguin is the most recent update to the Google Search algorithm, and it was made in an attempt to crack down on websites that use illegal means to beef up their page ranking. Many people deliberately manipulate search engine indexes in order to generate more hits to a non-legitimate website. These websites may look like your average, reliable website, but upon closer inspection you can usually tell which websites are fraught with spam. The content is often poorly written, everything you click on links to something else, and pop up ads are often abundant. What is Google Penguin? Google Penguin was released on April 24, 2012 as an update to the last algorithm released in February 2011, called Navneet Panda. Penguin's algorithm determines if a website uses these faulty page-ranking methods, and down-ranks them. If you are looking to maintain a high page ranking with Google Penguin, you can start by avoiding any of these tactics at all costs. These so-called 'black hat' search engine optimisation techniques will bring down one's page ranking. They are so notorious because they illegitimately manipulate the searching process in order to promote their website, however lacking it may be in relevant content. There are many popular fraudulent link schemes that one would have to avoid participating in in order to maintain a high page ranking in the era of Google Penguin. Since page ranking is partially determined by the amount of reputable webpages the site was linked to, people would exploit that quality in order to have a high page ranking. They would needlessly link to unrelated websites in the hopes that their website would become highly ranked. Sometimes, a group of webpages would support each other, which
What is PageRank? PageRank, the algorithm used by the Google Search Engine that ranks every document in a hyperlinked set, essentially determines the top results of a Google search by calculating the probability that a user randomly selecting a page would end up on each individual page. In other words, the websites that appropriately matched the keywords of the search, that also have the most references on other parts of the web, end up higher in the list of results. Google's system, while extremely effective, and widely seen as the best search engine algorithm, however, is not perfect, and undergoes numerous modifications and changes in order to improve its performance. It is not uncommon for Google to make 50 small changes to its search algorithm in single month. Most of these changes are miniscule, however, and have no real impact on the majority of searches. They do, however, release a "major" update several times a year. What is Google Panda? Google Panda is the code name for one such modification to the Google PageRank algorithm. Panda, specifically, was first released in February 2011. The purpose of the Google Panda project was to lower the ratings of irrelevant or lower quality sites. Since the ranking was originally determined mostly by a site's popularity, many of the top results in Google searches were undesirable websites. After the implementation of Google Panda, there was a noticeable increase in the number of news websites and social media websites in the top results. At the same time, sites plagued with enormous amounts of advertisement that was accompanied with little or no content were moved very far down in the ratings. Panda was revised several times after its release to tune
What is Search engine optimisation (SEO)? Search engine optimisation (SEO) allows an organisation to increase the visibility of their website by ensuring that more keywords will produce a search result that includes the company website, whether it is the homepage or a specific webpage within the domain. Optimisation can also occur when the organisation gains a better understanding of how the target audience chooses a search engine and what keywords they use to complete the search. This information can then be used to target the right audience by choosing the applicable search engines and keywords. Search engine optimisation is an important revenue-generating tool or organisations, especially small businesses. SEO provides free additional marketing for the organisation! This is an important step in today’s society, where information becomes popular because of “going viral” on the internet. How does SEO work? SEOs are based on algorithms that are developed by the respective search engine; for example, Google, Yahoo, and Bing are all search engines that use these algorithms. Some search engines use a human-based aspect as well to ensure error-free, all-inclusive results for users and to ensure that the master directory is as accurate as possible. organisations should consult the web developer to discuss all available HTML coding options that can be used to optimise keywords, as well as allowing the site to bypass indexing (if applicable) and reduce the likelihood of crawling in certain instances, concepts that are explained below. What basic steps should I take to optimise my website for better search engine rankings? Organisations should always take the opportunity to incorporate search engine optimisation into the HTML coding of their website. The benefit is widespread exposure through increased local search engine rankings, which means
Small Business Web Design Northern Ireland | Why is it important for a small business to be online? The internet has become one of the main and most important sources for marketing and staying connected with consumers. Therefore in todays business market it is very important to develop a valuable online presence. Effective planning and research into your website design and promotion of your business online is incredibly important for achieving good online success. A large number of smaller businesses are unaware of the tremendous benefits which are provided by the creation of a good quality website which can massively boost the promotion of their products and services. A good online presence can help with the promotion of products and services and can contribute to increased profit. It can also provide a more efficient way to advertise your products and services. The result is the creation of an online system which your customers are able to visit at their leisure and thus browse through and purchase products or services. Dependent on your business type this can mean your business can take orders or at least let people get in touch with you 24 hours a day 7 days a week. Meaning when you are at home relaxing customers can be buying your products or sending you their information requesting your services out of working hours. With advances in technology, more individuals and business owners are conducting their business over the internet and likewise more consumers and purchasing products or services over the internet. More recently this includes the use of web enabled hand-held devices which may be transported virtually anywhere and accessed at any time, so that people are browsing and buying online while on the
SEO Services Derry - Website Search Engine Optimisation Points One Should Know About Website SEO Services Online business owners must be aware of the fact that increased website traffic means an upsurge in the profit margin of the business. Therefore, there must be mechanisms put in place to attract traffic to the site at all times. A number of avenues on how to achieve this exist. One of them is through the use of website SEO services. In its attempt to clarify what this is all about, the information below elucidates on different types or tricks of website SEO services one should know. Keyword and Market Research The first one is the keyword and market research services. The systems allows for an extensive market research services capable of boosting the sales. Since the keywords are coined to suit a specific segment of the market, it allows for easy and quick search making the site more efficient. Link Building Services The other type is the link building services. It is vital to understand that without a well established link, the site cannot run properly since it is the engine with which the site is run. As you build such links, ensure that they are many enough to cater for your growing population of clients. It also enables them to access the site very easily and speedily. Video Marketing Proper video marketing is also one way of getting SEO services Derry. The logic behind it is the scientific prove that audio-visual content is more appealing and tend to attract many people. Channels like You Tube today attract many people. You can create a blog or post your videos there for enhanced viewing by your clients.