Google Penguin is the most recent update to the Google Search algorithm, and it was made in an attempt to crack down on websites that use illegal means to beef up their page ranking. Many people deliberately manipulate search engine indexes in order to generate more hits to a non-legitimate website. These websites may look like your average, reliable website, but upon closer inspection you can usually tell which websites are fraught with spam. The content is often poorly written, everything you click on links to something else, and pop up ads are often abundant. What is Google Penguin? Google Penguin was released on April 24, 2012 as an update to the last algorithm released in February 2011, called Navneet Panda. Penguin's algorithm determines if a website uses these faulty page-ranking methods, and down-ranks them. If you are looking to maintain a high page ranking with Google Penguin, you can start by avoiding any of these tactics at all costs. These so-called 'black hat' search engine optimisation techniques will bring down one's page ranking. They are so notorious because they illegitimately manipulate the searching process in order to promote their website, however lacking it may be in relevant content. There are many popular fraudulent link schemes that one would have to avoid participating in in order to maintain a high page ranking in the era of Google Penguin. Since page ranking is partially determined by the amount of reputable webpages the site was linked to, people would exploit that quality in order to have a high page ranking. They would needlessly link to unrelated websites in the hopes that their website would become highly ranked. Sometimes, a group of webpages would support each other, which
How to avoid website duplicate content is a typical question on the minds of website operators. Is imperative to preserve the uniqueness of our content to appeal readers and search engines alike. But this is no easy task. Tools like Copyscape go only so far in preventing duplicate content. Actually, most of the off-the-shelf tools don't check reviews or content that has been spun by bots. Protecting your site of duplicate content is very hard. Spammers have tons of servers, software, bots, and usually hire smart people or are very smart themselves. And the task of protecting ourselves from these kind of content is upon of because having duplicate content can hurt our search engine rankings, increase hosting and bandwidth costs and get you banned by several search engines and portals. You could also be sued in some countries due to copyright infringement. The following list can help you protect your website and avoid Website Duplicate Content. Join Copyscape. This is the best service to identify flagrantly copied content. Copyscape is a web-based system that checks the web for duplicate content in exchange for a nominal monthly fee. This is the preferred service of professional website operators and designers the world over. Install Akismet. This is a Wordpress plugin that can protect your site from spammers and copiers. Spammers usually copy content from other sites and then post this content as comments with links to their websites. Since Google cannot understand the content of these comments it simply assumes that someone commented favourably and referred the website or service of the spammer. Akismet helps you filter out spam and keep you site clean of duplicate comments. Hire a content or social media manager. This person can
In today's current competitive market, businesses need to stand out and be noticed, in order to retain existing customers and to attract new customers. Social media has emerged as a burgeoning area for marketing and promotion of businesses; in part because it allows for broad exposure, increased frequency of visibility, and the ability to capitalise on interactivity and social engagement, often at little or no expense. However, having a Facebook page to promote your business is not enough; your business NEEDS to have its own website to maximise the effectiveness of advertising, outreach, and promotion. Why do I need a website? While there is a certain ease associated with maintaining a Facebook page for your business, one notable liability of relying solely on social media for advertising and promotion is that Facebook pages do not allow for providing extensive product and service information, conveyed quickly and clearly to potential customers. Without organised, searchable, detailed, accurate, and clear information about the products your business offers, potential customers may be enticed to look elsewhere for the items or services they seek. A website allows for this type of product information dissemination, in a manner that is easy to navigate, simple to use, comprehensive and designed specifically to meet your needs to engage and inform your consumer base. Savvy consumers have a desire for a breadth and depth of product information that is not easily provided or conveyed via social media, but is particularly well suited for communication via a website. Advantages of having a website over a Facebook page Another advantage to maintaining a website for your business relates specifically to dollars and cents or pounds and pennys for some customers, being able to quickly and easily
The emergence of modern technology has brought forth an entirely new format for creating and designing websites and internet based materials. In recent years designs have become more sleek, fun, and technologically savvy. A lot of this is due to how many electronics have evolved into sophisticated devices. Web design trends in 2012 include a variety of techniques that make way for clear and realistic graphics that are visually appealing and mentally stimulating. Here is a quick guide to what types of designs have emerged and where one can find out more information about them.