Facebook Business Pages | Marty McColgan Graphic and Web Design

Using Facebook to Promote your Website and Business

Using Facebook as a means of promoting your Website Content & Business Facebook is a very popular, if not the most popular social networking website in the world today. This makes it a great avenue for promoting websites and generating traffic to them. Many people check their Facebook accounts several times a day and use this social network as one of their main sources of current information. Anything showing up on their news feeds has the potential to catch their eye and pique their curiosity. If they see that one of their friends has shared something interesting from another website, they are very likely to check it out themselves, and maybe even share it again with their friends. As more and more people share information from a website, more and more traffic is generated. In reality, using Facebook as a means of promoting your website content has never been easier. There are many great websites out there and it is easier than it ever has been for anyone to set up their own website without much hassle or work at all. The most creative ideas and unique content are generally the most appealing to the general public; however it is impossible for people to find every website out there by chance. Promoting a website is ultimately a great deal more important than designing one. Websites are only successful if they have traffic and people who keep coming back to read new content, browse and buy products, or participate in any other activities offered by the site. If no one visits a website, updating it is pointless, and it slowly dies. It is up to the site creator and web designer to keep it going and

Why your business NEEDS to have its own website

In today's current competitive market, businesses need to stand out and be noticed, in order to retain existing customers and to attract new customers. Social media has emerged as a burgeoning area for marketing and promotion of businesses; in part because it allows for broad exposure, increased frequency of visibility, and the ability to capitalise on interactivity and social engagement, often at little or no expense. However, having a Facebook page to promote your business is not enough; your business NEEDS to have its own website to maximise the effectiveness of advertising, outreach, and promotion. Why do I need a website? While there is a certain ease associated with maintaining a Facebook page for your business, one notable liability of relying solely on social media for advertising and promotion is that Facebook pages do not allow for providing extensive product and service information, conveyed quickly and clearly to potential customers. Without organised, searchable, detailed, accurate, and clear information about the products your business offers, potential customers may be enticed to look elsewhere for the items or services they seek. A website allows for this type of product information dissemination, in a manner that is easy to navigate, simple to use, comprehensive and designed specifically to meet your needs to engage and inform your consumer base. Savvy consumers have a desire for a breadth and depth of product information that is not easily provided or conveyed via social media, but is particularly well suited for communication via a website. Advantages of having a website over a Facebook page Another advantage to maintaining a website for your business relates specifically to dollars and cents or pounds and pennys for some customers, being able to quickly and easily