This logo design is one I created for an Alignment Coach and Yoga Teacher called Kerry Cullen who is based in Donegal, Ireland. Kerry is a Occupational Psychologist that specialises in Alignment Coaching but is also a Yoga teacher. I wanted to come up with a logo design that wasn’t leaning to much towards the yoga side of things as there is already lots of that out there and her work more focuses on the alignment coaching side of things. After many attempts and several yoga inspired designs it struck me that alignment coaching is all about balance and the image of the balancing pebbles was exactly what I was looking for. With some colours inspired by Kerry herself the logo quickly took shape and looks like below.
From here we were able to use the image of the balancing pebbles for the brand identity other purposes which will be carried through Kerrys business stationary and website. Below shows the balancing pebbles with some of the keywords that Kerry uses to inspire her clients in her coaching.