Why your business NEEDS to have its own website

In today's current competitive market, businesses need to stand out and be noticed, in order to retain existing customers and to attract new customers. Social media has emerged as a burgeoning area for marketing and promotion of businesses; in part because it allows for broad exposure, increased frequency of visibility, and the ability to capitalise on interactivity and social engagement, often at little or no expense. However, having a Facebook page to promote your business is not enough; your business NEEDS to have its own website to maximise the effectiveness of advertising, outreach, and promotion. Why do I need a website? While there is a certain ease associated with maintaining a Facebook page for your business, one notable liability of relying solely on social media for advertising and promotion is that Facebook pages do not allow for providing extensive product and service information, conveyed quickly and clearly to potential customers. Without organised, searchable, detailed, accurate, and clear information about the products your business offers, potential customers may be enticed to look elsewhere for the items or services they seek. A website allows for this type of product information dissemination, in a manner that is easy to navigate, simple to use, comprehensive and designed specifically to meet your needs to engage and inform your consumer base. Savvy consumers have a desire for a breadth and depth of product information that is not easily provided or conveyed via social media, but is particularly well suited for communication via a website. Advantages of having a website over a Facebook page Another advantage to maintaining a website for your business relates specifically to dollars and cents or pounds and pennys for some customers, being able to quickly and easily

The basics of Search Engine Optimisation (SEO)

What is Search engine optimisation (SEO)? Search engine optimisation (SEO) allows an organisation to increase the visibility of their website by ensuring that more keywords will produce a search result that includes the company website, whether it is the homepage or a specific webpage within the domain. Optimisation can also occur when the organisation gains a better understanding of how the target audience chooses a search engine and what keywords they use to complete the search. This information can then be used to target the right audience by choosing the applicable search engines and keywords. Search engine optimisation is an important revenue-generating tool or organisations, especially small businesses. SEO provides free additional marketing for the organisation! This is an important step in today’s society, where information becomes popular because of “going viral” on the internet. How does SEO work? SEOs are based on algorithms that are developed by the respective search engine; for example, Google, Yahoo, and Bing are all search engines that use these algorithms. Some search engines use a human-based aspect as well to ensure error-free, all-inclusive results for users and to ensure that the master directory is as accurate as possible. organisations should consult the web developer to discuss all available HTML coding options that can be used to optimise keywords, as well as allowing the site to bypass indexing (if applicable) and reduce the likelihood of crawling in certain instances, concepts that are explained below.   What basic steps should I take to optimise my website for better search engine rankings? Organisations should always take the opportunity to incorporate search engine optimisation into the HTML coding of their website. The benefit is widespread exposure through increased local search engine rankings, which means

What is Link Building? What are the benefits of Link Building?

So you finally have a new website but how do you get people to view it? Sure your site may be on Google but there is a good chance it is not on the top page and thousands of people a day will not even get to see your newly built website. That is where link building comes in handy. So the next logical question is, what is link building and what are the benefits of it for your website? That is an excellent question and it means you are willing to learn and help your business grow. Link building can be a cheap way to start growth from a little hard work. What is Link Building? Link building is an strategy to help the search engine optimisation of your website and is essentially a way of forming incoming links that all lead to your site thus allowing your site to rise on search engines such as Google and Yahoo. Think of it like this, every time you have a link on another website that leads to yours and someone clicks on it, it’s promoting your site! It’s essentially as simple as that. If you write an article that is posted onto a popular news site that then provides the source (your website) many people visiting will then click on that link and go directly to your site! The more ways you can think to get linked the better off you and your site will be. How does Link building work? You may be asking yourself the next logical question, how do you get listed on these sites to allow this link building process to occur? The cheapest and simplest way is to start to

Web Design Trends | Responsive Web Design

Even five years ago, it seemed enough to have an attractive header and a layout that looked acceptable in all the available desktop browsers. Since then, people’s usage of the web has changed - a lot. As developers spend more time analyzing what keeps people engaged in their content and community, they are discovering that web design is more important than ever - and more complicated. It’s not just to look pretty or professional anymore. Web design needs to be functional. The most obvious web design trends in 2012 are centered around just that. Responsive Web Design Responsive web design is probably the most critical trend that is emerging this year. The emergence of fast, Internet-connected mobile devices such as tablets and smartphones in recent years has provided an untameable number of display sizes and browser types to test designs with. There is no universal design that will work and you simply can’t develop a different design for every possible combination of device properties. Now, using a clever combination of Cascading Style Sheets and JavaScript, it is possible to have the design reformat itself to fit whatever browser it’s in. Usually, the designer begins by creating a simple design to be displayed on a small smartphone display. Then, from there, the designer can begin working his way toward larger screen resolutions until the design will look good on the largest screens. One of the key aspects of responsive design is that if you resize your browser, the site will also resize. This makes it an excellent tool for taking notes and doing web browsing side-by-side with other work. If the person doesn’t have JavaScript enabled, a non-JavaScript version is served instead. Typography and website design

Web Design Trends in 2012 | Responsive web design

The emergence of modern technology has brought forth an entirely new format for creating and designing websites and internet based materials. In recent years designs have become more sleek, fun, and technologically savvy. A lot of this is due to how many electronics have evolved into sophisticated devices. Web design trends in 2012 include a variety of techniques that make way for clear and realistic graphics that are visually appealing and mentally stimulating. Here is a quick guide to what types of designs have emerged and where one can find out more information about them.

Wedding Invitation Designs

Using a Graphic Designer For Your Wedding Invitation Designs A wedding is a very memorable event. It marks the transition from one phase of life to another. It binds two single people, who are in love, together, marking the beginning of a family. It is a testimony of love and union. Therefore, the wedding day should be celebrated by the couple together with their friends and family. Due to this, it is important that the couple informs the guests in advance so that they can attend the occasion. There are many ways through which this can be done, but the most popular one is sending invitation cards. The cards must be perfect, which is why using a graphic designers for your wedding invitation designs is advised.

Handmade Jewelry Is On The Rise

History has shown that through time the biggest time honored tradition has remained adornment. Adornment today, still remains one of the most popular craft forms. At many arts and craft shows, and even in art galleries, you will usually find a large representation of jewelry artists works and unique designs.

By |May 17th, 2012|Categories: Uncategorized|Comments Off on Handmade Jewelry Is On The Rise

Personalised Wedding Thank You Cards

Personalised Wedding Thank You Cards - So much goes into planning a wedding. You need friends, family and in some cases professionals to help you out with the whole issue. It is usually the greatest day for the couple, so everything has to be perfect. There is alot of work that goes on to make the event go smoothly, and when it does, it is because of the combined effort from everyone. So, it is important to show some gratitude to all those who made the day a success. There are many ways through which you can do this. One of them is by sending wedding thank you cards. personalised wedding thank you postcards Sending wedding thank you cards is one of the best ways through which you can show your gratitude to the people who participated and helped you out in your memorable occasion. Just as they are used in other occasions, these cards have the ability to pass across the message effectively. A card and letter that has been carefully chosen, can speak volumes, more than plain words can. rock n roll wedding thank you cards As much as thank you cards are suitable for more than one occasion, they come in handy during weddings. There are many reasons for this. To begin with, it is important to acknowledge the presence of the people who attended the occasion. Not every event gets to host many guests. Sometimes people have other things going on and cant attend weddings due to work or other commitments, but if they make an effort to join you on your special day and wish you well the least they deserve in return is a thank you.

Benefits Of Hiring A WordPress Designer

Over the years, blogging has become a popular way for people to share information with the world. There are many different kinds of blogs and a great number of people who write them. One of the attractions to blogging is that you do not have to have any special training in order to create and maintain a blog, and you are free to write about whatever you want. Many people have personal blogs, and many businesses have blogs as well. Anyone can write a blog, but in order to make yours really stand out you might want to consider hiring a WordPress designer. There are millions of blogs online today. WordPress is an open source tool that bloggers can use to create and manage their content. It contains a plethora of features, including many plug-ins and a system for creating templates. Anyone who knows how to use it can do so without charge, but it can be confusing for people who are just starting out. If you do not wish to learn the system or you simply do not have enough time, it can be worthwhile to hire a designer to help you get the most out of your site. What is WordPress? WordPress software is one of the most popular blogging tools around. It allows you to have a website and a blog at the same time, if you choose. No matter what kind of business you're in, when you have a website the goal is to get as many people as you can to visit. Using this content management system allows you to easily manage and update your site, thus making it a more enjoyable place for viewers to spend their time. If

Why Small Businesses Need a Website

Small Business Web Design Northern Ireland | Why is it important for a small business to be online? The internet has become one of the main and most important sources for marketing and staying connected with consumers. Therefore in todays business market it is very important to develop a valuable online presence. Effective planning and research into your website design and promotion of your business online is incredibly important for achieving good online success. A large number of smaller businesses are unaware of the tremendous benefits which are provided by the creation of a good quality website which can massively boost the promotion of their products and services. A good online presence can help with the promotion of products and services and can contribute to increased profit. It can also provide a more efficient way to advertise your products and services. The result is the creation of an online system which your customers are able to visit at their leisure and thus browse through and purchase products or services. Dependent on your business type this can mean your business can take orders or at least let people get in touch with you 24 hours a day 7 days a week. Meaning when you are at home relaxing customers can be buying your products or sending you their information requesting your services out of working hours. With advances in technology, more individuals and business owners are conducting their business over the internet and likewise more consumers and purchasing products or services over the internet. More recently this includes the use of web enabled hand-held devices which may be transported virtually anywhere and accessed at any time, so that people are browsing and buying online while on the